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News & Noteworthy:

Top Hospitality Designer Featured on NYC Based Reality TV Series: Discovery Channel's Construction Intervention.

Maxey Hayse Receives Award for Excellence in Architectural Design of a Commerical Space from the National Commerical Builders Association for their outstanding work on Cinder's Wood fired Grill

Real Housewife's of NJ's Joe and Melissa Gorga attend the Grand Opening party of Just Restauant Design

"We create interior concepts that inspire. We are always striving for perfection and innovative ways to create solutions. Our creative and detail oriented team of Designers are insightful, original and inspirational."

 

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Design As It Relates To Your Clientele & Location - Branding

The interior design style you select for your hospitality or retail business directly
relates to your clientele and location. Before you select a style take the time to
explore the answers to a few important design questions.

  • Who is your clientele?
  • What type of experience are they looking for?
  • Are there any interior styles that your customers would shy away from?
  • What image does your existing business have and is that the image you want?
  • Are you located in a large city?
  • Are you in a suburb?
  • Are you in the country?
  • Are you located in a resort area?
  • How does your location relate to your interior design style?

Location has an impact on the interior design styles used in the hospitality industry.
Colors and finishes that look great in a nightclub or bar located in Florida are not going to look as good when you use those same finishes in NYC club. Certain colors and finishes look and work better in sunny, warm climates. While yet another set of colors and finishes look and work better in a cool climate. We would select different colors and materials for a club in Miami, Florida than we would for a restaurant in NYC.

The relationship of clientele to location has an impact on interior style. Patrons
of a nightclub or restaurant located in NYC are not necessarily looking for the same type of interior design experience as patrons in Kansas. Customers shopping in a retail store in Oklahoma are not necessary going to relate to the same interior decor as someone in D.C or Chicago.

Creating an Interior Brand Environment

In today's day and age it is becoming harder and harder to entertain and service your clientele. You must always develop new ways of keeping your clients entertained and serviced. The hospitality industry is ever changing. Businesses within that industry must always be advanced in their thinking and in their design style. We feel the key to this is creating a total interior environment that is extremely versatile.

Essentially the hospitality industry is an entertainment and service industry. You need to create an interior environment that makes people feel good about themselves. A place that offers diversified sources of entertainment and has great style. You are offering your clientele a home away from home. Creating a unique environment that relates to your clientele does take planning, creativity
and coordination but it is an achievable goal.

Total environments meet more than one of your customers needs. Lets take a look at the hotel industry for examples of creating a total experience that is adaptable to societies changes. The original intent of a hotel room was a place to rest your head. It consisted of a bed, bathroom and television. Now a room consists of a bed, spa, Internet access, faxing capabilities, conference areas,and joining suites with an overall feeling of style, elegance and pampering. Basically, you have everything you need to function in your home as well as your office. In resort hotels you see a large focus on entertainment, dining and retail shops.

As you can see creating a total interior environment requires designing an adaptable, changeable environment. Society is always growing and changing and as a hospitality business you must adapt accordingly.

Ideas for creating unique branded interior experiences:

  • Consider adding specialty designer boutiques to your nightclub, restaurant or hotel. It gives your customers something to do as they wait to be seated or as the wait for other guests to arrive. The items are great mementos of their special evening with friends and family.
  • Consider incorporating Internet access into the lounge area of your club.
  • Instead of using permanent walls use dividers so you can rearrange your space depending upon the event of the night.
  • Satellite dishes have done wonders for sports bars. Why not have movie viewing. You can entertain a party of 5 or 6 with a movie as they have diner. Schedule intermissions so you can serve the different courses. After the movie you can serve desert and drinks as the party discusses the movie.

Always question your surroundings to see how they can be improved. We are not asking you to reinvent the wheel. Just push the envelop a little. Be creative and if you aren't creative look to the professionals for assistance.

Interior Design Articles

Benefits of using interior designers

Starting a Renovation

Budgeting for Interior Design

Creating a Brand Enviornment

Restaurant Branding



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