Design As It Relates
To Your Clientele & Location - Branding
design style you select for your hospitality or retail business
relates to your clientele and location. Before you select a
style take the time to
explore the answers to a few important design questions.
- Who is
type of experience are they looking for?
- Are there
any interior styles that your customers would shy away from?
image does your existing business have and is that the image
- Are you
located in a large city?
- Are you
in a suburb?
- Are you
in the country?
- Are you
located in a resort area?
- How does
your location relate to your interior design style?
has an impact on the interior design styles used in the hospitality
Colors and finishes that look great in a nightclub or bar located
in Florida are not going to look as good when you use those
same finishes in NYC club. Certain colors and finishes look
and work better in sunny, warm climates. While yet another set
of colors and finishes look and work better in a cool climate.
We would select different colors and materials for a club in
Miami, Florida than we would for a restaurant in NYC.
of clientele to location has an impact on interior style. Patrons
of a nightclub or restaurant located in NYC are not necessarily
looking for the same type of interior design experience as patrons
in Kansas. Customers shopping in a retail store in Oklahoma
are not necessary going to relate to the same interior decor
as someone in D.C or Chicago.
an Interior Brand Environment
day and age it is becoming harder and harder to entertain
service your clientele.
You must always develop new ways of keeping your clients entertained
and serviced. The hospitality industry is ever changing.
within that industry must always be advanced in their thinking
and in their design style. We feel the key to this is creating
a total interior environment that is extremely versatile.
the hospitality industry is an entertainment and service industry.
You need to create an interior environment that makes people
feel good about themselves. A place that offers diversified
sources of entertainment and has great style. You are offering
your clientele a home away from home. Creating a unique environment
that relates to your clientele does take planning, creativity
and coordination but it is an achievable goal.
Total environments meet more than one of your customers needs.
Lets take a look at the hotel
industry for examples of creating a total experience that is
adaptable to societies changes. The original intent of a hotel
room was a place to rest your head. It consisted of a bed, bathroom
and television. Now a room consists of a bed, spa, Internet
access, faxing capabilities, conference areas,and joining suites
with an overall feeling of style, elegance and pampering. Basically,
you have everything you need to function in your home as well
as your office. In resort hotels you see a large focus on entertainment,
dining and retail shops.
As you can
see creating a total interior environment requires designing
an adaptable, changeable
environment. Society is always growing and changing and as a
hospitality business you must adapt
Ideas for creating unique branded interior experiences:
adding specialty designer boutiques to your nightclub, restaurant
or hotel. It gives your customers something to do as they
wait to be seated or as the wait for other guests to arrive.
The items are great mementos of their special evening with
friends and family.
incorporating Internet access into the lounge area of your
of using permanent walls use dividers so you can rearrange
depending upon the event of the night.
dishes have done wonders for sports bars. Why not have
viewing. You can entertain a party of 5 or 6 with a movie
as they have diner. Schedule intermissions so you can
the different courses. After the movie you can serve desert
and drinks as the party discusses the movie.
your surroundings to see how they can be improved. We are not
asking you to reinvent the wheel. Just push the envelop a little.
Be creative and if you aren't creative look to the professionals
Interior Design Articles
of using interior designers
a Brand Enviornment